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10 Great Marketing Ideas for the Best Business April Fools

April Fools Day is coming soon and it can be a fun and lighthearted way for businesses to engage with their customers and promote their brand. Take a look at some ideias you can put into practice and take advantage of this event to cause some impact on your business.

Here are 10 marketing ideas to use on April Fools Day:

Create a spoof product

Create a fake product or service that’s so outlandish it’s clearly a joke, and promote it on social media.

Host a prank contest

Invite customers to share their best prank ideas on social media for a chance to win a prize.

Change your branding

For a day, change your branding or logo to something silly or unexpected, and share it on social media. This can intrigue your costumers and leave them thinking about you.

Offer a special deal

Make a limited-time offer that’s too good to be true, and promote it on social media as an April Fools Day special. To do that effectively, explore the scarcity principal to make your offer irrefusable.

Send out a fake press release

You can also do a fake press release that announces something outrageous, and see how many people fall for it.

Create a fake job posting

Elaborate a fake job posting for an absurd or completely unqualified position, and see who applies.

Create a prank video

Post humorous video that pokes fun at your industry or product on social media, it can work very well.

Host a prank event

Host an event that involves harmless pranks or practical jokes, and invite your customers to participate.

Create a fake customer testimonial

Create a fake customer testimonial that’s so over-the-top it’s clearly a joke, and share it on social media.

Partner with another brand

Partner with another brand to create a joint April Fools Day promotion or prank, and share it on social media.

Pick a strategy and use the creativity to pull your business apart from the competition.

Need help? Check out some of Inflow‘s professionals.

If this content was useful, go to beFlow for more.

How to better your finances without relying on luck

4 Steps to improve your finances without relying on luck

On St Patrick’s day, everybody wishes for the rainbow that takes to the pot of gold. Antoine de Saint-Exupéry said, “A goal without a plan is just a wish.”. Therefore, if you make a plan, the pot of gold can turn from a wish into a goal. With that in mind, we brought 4 steps to be followed that will boost your personal finances and avoid money problems for the rest of your life.

Get organized

The first indispensable step to have a great financial life is getting organized. You should know exactly how much you are earning and keep track of what you’re spending.

How to get organized?

Start by creating a budget. John C. Maxwell explains budgeting by saying, “A budget is telling your money where to go instead of wondering where it went”. So, make a budget and define where each part of your income is going to. Not only that, have the discipline to stick to the budget and don’t sabotage yourself.

Also, create a financial calendar, set reminders for the important financial tasks such as checking credit report and paying quarterly taxes. Being always up to date, on the long run, will add up to relevant money save.

Allied to that, avoid debt as much as you can. Thomas Jefferson said “Never spend your money before you have it”. Credit can make sense in somes situations, if used responsibly and effectively. But, if it comes out of control, major losses can happen in the future. So, make sure you understand how credit works and, when you use it, do it wisely.

We remember that “A goal without a plan is just a wish.” Therefore, define your goals and make a savings plan in order to achieve them. One way of doing that is using the 50/30/20 rule, by dividing your income spendings 50% on needs, 30% on wants and 20% on savings.

Increase your income

After getting organized with your finances, you can start thinking on ways to earn more and potencialize your financial growth. Even if you budget and save, there is a limit on how much you can do that, and it’s dictated by how much you earn. With that in mind, you should think of ways to increase your income and we have some ideas to help you on that process.

First, you can keep improving on whatever it is that you do. For example, keep studying, buying courses and specializing on the niche you work in. If you have a business, keep applying money and effort for it to grow on success.

You can also start a side hustle that will boost your income in parallel to a main job. Think of a talent you have that can become a new way to monetize. After that, take it seriously and break some sweat. Who knows, maybe a hobby can turn into a source of income and, in the future, into your new main job.

Lower your expenses

When people increase their income, they naturally increase their expenses as well. When this happens, purchasing power may increase, but not financial security. If youwant to look at finances responsibly, priorities always need to be well set. Therefore, avoid impulse purchases, they can drain your bank account before you even notice. Kin Hubbard said, “The safest way to double your money is to fold it over and put it in your pocket.”

Also, try to cut back on expenses. Suze Orman said, “Look everywhere you can to cut a little bit from your expenses. It will all add up to a meaningful sum’. It’s true that nobody needs to turn into a cheapskate and become obsessed with every little way of saving more money, but paying attention to some unnecessary expenses and cutting them off can be really beneficial.

Pay yourself first

You are your greatest investment. There is no asset or stock that can earn you better returns than investing in yourself. This means that developing skills and education, growing in knowledge and investing in your own business have a greater power to increase your income than any real estate fund. What will make you rich is earning more, and you do that by adding value to people life. The more value you add, the more you will make.

That put, you still should now something about investing and how to make your money last. Take responsibility for your financial education by dedicating some time to study every week. Keep in mind what Benjamin Franklin said, “An investment in knowledge pays the best interest.”

You can also take a look at Inflow for some finance professionals that can help you out.

If this content was useful, please check out more on beFlow!